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A Voice You'll Actually Want to Follow
“Jamie’s voice is smart, funny, and refreshingly real — like getting advice from a sharp friend who’s already done the hard parts.”
— Justin Stayrook
Chief Growth Officer & Head of Strategy
“A rare voice in the evolving conversation around AI.”
—Danielle Strait
Vice President, Technology
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Strategic Clarity for Modern Leaders
“It's the roadmap that every business leader needs when implementing AI across their teams.”
— Lindsay Boyajian Hagan
Vice President, Marketing
“This book goes beyond tips and tricks — it’s a blueprint for marketers, strategists, and leaders looking to apply generative AI to deep, high-leverage work.”
— Harini Sridharan
AI Product Marketing Leader
“Thoughtful, practical, and encouraging, it’s your guide to exploring, experimenting, and leading in this rapidly evolving digital world.”
— Roberto Lino
Chief Executive Officer
“Required reading for anyone navigating the impact of AI on their work.”
— John Schneider
Chief Marketing Officer
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Collaborate With AI Without Losing Your Craft
“You’ll learn how to collaborate with AI as a thought partner and idea engine — without ever losing your creative vision.”
— Greg Hicks
Technical Program Manager
“Jamie's point of view not only gave me the confidence to "talk the talk" with clients like I’d been doing it for years — but finally ditch the panic that AI is going to eat my lunch.”
— Beth Hanigan
Vice President, Client Services
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For the Doers Who Want to Get It Right
“Strikes a delicate balance — helping AI beginners ... while also providing substance for those already in the 'AI trenches."
— Blake Park
Chief Strategy Officer
“Jamie makes AI feel less like a black box and more like a tool you can actually use with purpose. It’s approachable, honest, and full of practical insight.”
— Elisa Anguiano
Creative Director
“Jamie turns something intimidating into something totally doable. It’s like AI with training wheels — and you’re riding by yourself in no time.”
— Sally Soricelli
Entrepreneur, Educator, Interior Designer
For Creatives and Marketers
Stay true to your voice while using AI to create faster, smarter, and with more flow. Strategy, storytelling, and spark — all still yours. Just supercharged.
For Curious Professionals
Not sure where to start? You’ll learn what really matters, skip the fluff, and build prompt skills you can apply anywhere. No jargon. No overwhelm. Just clarity.
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Is This Book for You? (Probably)
For Team Leaders and Execs
Build AI fluency across your team — and lead adoption with clarity, not chaos. Learn how to set direction, ask smarter questions, and navigate the ethics, risks, and responsibilities that come with AI. Yes, the accountability part too.
For Resourceful Entrepreneurs
Harness AI to scale your big ideas, automate the busywork, and operate like a team of ten. Perfect for founders doing it all — and ready to do more.
About the Author
Jamie DeAngelis, Ph.D.
Brand strategist. Content expert. Generative AI leader.
Jamie DeAngelis is a brand and content strategist with deep expertise in generative AI and a passion for making complex technologies accessible to everyday professionals. She leads the Generative AI Center of Excellence at a leading digital agency, where she collaborates with engineering teams to build custom AI solutions and helps organizations apply them to real-world business challenges.
Her background bridges academia and industry: she holds a Ph.D. and spent over a decade teaching at the University of California, Berkeley, where she received multiple awards for teaching excellence. Throughout her career, she has helped teams and leaders navigate digital transformation, equipping professionals to think strategically and work creatively in the face of emerging technologies.
Known for her clarity, rigor, and human-centered approach, DeAngelis blends technical literacy with strategic insight and ethical guidance. Her writing and advisory work speak to professionals across industries who want to harness AI with confidence—without getting lost in hype or jargon.
She writes and speaks regularly on responsible AI adoption, the future of work, and creative collaboration between humans and technology.
Feeling a little freaked out by AI? Good.
You're in the right place.
This isn’t another hype-filled, surface-level introduction to generative AI. It’s a smart, strategic, and surprisingly deep guide for professionals, entrepreneurs, and teams who want to understand what AI really is — and how to use it without losing their voice, value, or direction.
Whether you’re brand new to generative AI or already testing tools and setting strategy, this book meets you where you are. You'll build fluency fast, sharpen your thinking, and learn how to lead yourself — and others — into a future shaped by AI.
Inside, you’ll learn how to:
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Understand how generative AI actually works — and why that matters more than ever
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Prompt with clarity and creativity — so you get results that reflect your expertise
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Discern when to lean on AI and when to lean on yourself — so you know where it adds value and where your judgement takes the lead
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Use AI ethically and strategically — without risking trust or quality
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Build AI literacy across your team or org — and bring others along with confidence
Written with warmth, wit, and practical depth, this is your crash course in generative AI confidence — whether you're just getting started or looking to go further, faster.
Praise from Industry Leaders
The Savvy Guide for
Generative AI Beginners
Craft Smarter Prompts, Manage Risks, and Drive Authentic, Innovative Results
(Before AI Does It for You)
“This book should be required reading for anyone navigating the impact of AI on their work. Jamie doesn’t just explain generative AI — she cuts through the hype with clarity, strategy, and real-world insight to help you think faster, work smarter, and stay relevant in a changing world.”
John Schneider
Chief Marketing Officer & Foreword Contributor